The Art of Propaganda

“The art of propaganda lies in understanding the emotional ideas of the masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the masses…The purpose of propaganda is not to provide interesting distraction for blasé young gentlemen, but to convince, and what I mean is to convince the masses…What our authorities least of all understood was the very first axiom of all propagandistic activity: to wit, the basically subjective and one-sided attitude it must take toward every question it deals with…Its effect for the most part must be aimed at the emotions and only to a very limited degree at the so-called intellect.”

Adolf Hitler, Mein Kampf, 1924

War propaganda has four main objectives; to mobilize hatred against the enemy, to preserve the friendship of allies, to preserve the friendship and if possible, to procure the co-operation of neutrals, and demoralize the enemy.

(source: War and Literature, University of South Africa)


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